Artistic & Creative Director
Alex is an Artistic & Creative Director based between Shanghai & Hong Kong.
With extensive expertise in art & creative direction, styling, visual merchandising, product & interior design, Alex is truly a multi-dimensional creative who has crafted iconic brand imagery, campaigns & editorial features for a multitude of international clients since 2001. Those including REVLON, Elizabeth Arden, ESTEE LAUDER, CLINIQUE, rms beauty, PRADA FRAGRANCE etc.
Combining his keen instinct for fashion, design & beauty, Alex cultivated his understanding of aesthetics through rich cross-cultural experiences living and working across the Americas, Europe, and Asia. Born in Canada to a Ukrainian father and Ecuadorian mother, Alex’s diverse ethnic heritage fosters his sensitivity in bridging creativity & cultural awareness.