Launched by Makeup artist Yuka Washizu in 2013,
BEAUTY DIRECTION is an artist management agency
and boutique branding and consulting agency
for the Beauty and Cosmetics Industry.

As a professional makeup artist,
Yuka is well aware that each woman is
in need of several different products
to create their Every Day individual look.

Her passion for her work sparked the desire to not only
create the perfect makeup look for editorials or advertising,
but to also help other women
to achieve their full beauty potential.
In order to help create skin perfecting beauty tools,
Yuka launched her new project: Beauty Direction.

Beauty Direction is a consulting company
that allows Yuka to offer her talent,
expertise and vision to makeup brands
to find the perfect formulas, textures and colors.

Beauty Direction offers a variety of services
that range from formulating products
to overall concepts for beauty brands
and everything in between.

Quote

"While traveling to different places around the world,
I was fascinated by the different interpretations of
beauty depending on the culture, race, even climate.
What one individual perceives as beautiful may
not be at all to somebody else.
My conclusion is that everyone is beautiful,
and I try to find that in everyone.”

Services

Artist Management
Campaign Visuals
Creating new looks and colors
Developing textures
Formulating products
Beauty Trend Analysys
Packaging
Positioning
Concepts
Production